The colors you choose to use to paint the walls of your new custom home will affect how you feel in your home and how others see it for years to come. Selecting the right colors can be a daunting task for even the savviest homeowner. There is, after all, a lot at stake.
Color psychology is the study of how colors and color combinations affect your mood and your perceptions¹. Some of this is personal, thanks to the ecological valence theory. Researchers determined using EVT that people develop color preferences over time. In other words, the positive affect a color has on a person is due to the individual’s positive experiences with that color².
There is also a physiological response to color. That is to say, many of the ways humans respond to color have become ingrained through the evolutionary process. For example, our hunter-gatherer ancestors associated warm, bright colors with being awake and alert. They associated cool colors with nighttime, calm and rest.³
With thousands of pre-formulated paint colors on the market, and the ability to have colors custom-mixed, where should you begin?
Interior designers recommend first considering the features of the room. Windows, flooring, cabinets and fixtures all affect how a color will look and the color affects how the room’s elements are perceived. It’s also important to look at how rooms are connected to each other. Select too many different colors and it might feel like you’re living in an Easter basket. But the right combination can help establish an organic flow from room to room without any jarring halts.
You’ll also have to decide how on trend you want your colors to be. Paint companies and design publications usually select a color or color palette of the year. For example, this year, Behr’s color of the year is a blue with grey tones. Sherwin Williams selected a blue-green with the same grey tones. Both companies’ 2019 design palettes feature hues inspired by natural elements emphasizing those that evoke feelings of calm and balance. Likewise, you’ll see lots of greys, browns, blues and greens and fewer of the vibrant jewel tones that were featured heavily in 2018. However, you’ll have to decide if you want to use colors that are trending or those that simply appeal to you.
Exterior colors, whether you’re putting them on trim only or selecting a color for the body of your home, can have a significant effect on first impressions of your home. Homeowners are choosing increasingly bolder colors for their homes. Sometimes that’s reflected on the entire exterior and sometimes it’s in the form of a front door that adds a pop of color. Like inside trends, exterior colors trending in 2019 are deep blues and greens, warm browns and cool greys.
If just thinking about selecting a color palette for an entire home at once is giving you the sweats, the experts have a few suggestions for you there too. Start early in the process, keep in mind that color is one of the easiest aspects of a home to change, and if you just can’t even, call a pro.
Contact Alex Fruth of Fruth Construction for more information on building the home of your dreams.